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In this section we anlayse the findings of our research in greater depth to identify the firms and practitioners who stand out worldwide.
With the benefit of over 14 years of research and tens of thousands of votes from clients and private practitioners, Who’s Who Legal takes a closer look at developing trends in the trademark legal marketplace worldwide.
We identify 572 of the best trademark lawyers across 70 jurisdictions. The most highly regarded individuals and leaders in the field are highlighted here.
Recent high-profile cases such as L’Oréal v Bellure and Daimler v Sany and the litigation over the right of Google’s Adwords to use trademarks as keywords in searches prove that trademark holders are still willing to protect marks and bring infringement cases despite the current economic climate.
Several firms are represented in multiple jurisdictions. Bird & Bird LLP fields an impressive 12 practitioners in eight jurisdictions across Europe and Asia.
Despite the tough economic environment, which has resulted in a string of law firm mergers and department lateral hires, California trademarks firms are performing well. Our interviewees put this down to the continuing buoyancy of the IP market, especially in the areas of internet and medical trademarks work. An increase in activity is also noted in the IP fraud area - lawyers are increasingly busy working out strategies to avoid litigation in this area, according to sources. Forty-nine lawyers appear in this chapter, making it one of the largest in the edition - another indication of the continuing demand for IP counsel.
The vigorous Texas trademarks Bar contains full service and boutique firms in equal measure.
Trademarks have become global currency, and defending a brand's distinctiveness has never been more important in an increasingly globalised, homogeneous marketplace.
Despite possessing a relatively small IP bar, Florida’s trademarks lawyers are very highly regarded by their peers inside and outside the state. Specialist firms shine in our research, constituting the majority of the outfits included.
Click on the name of a lawyer below to view their profile. Lawyers shaded in purple have professional biographies in one or more practice areas.
Click on a Firm below to view their profile.
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Nominees have been selected based upon comprehensive, independent survey work with both general counsel and private practice lawyers worldwide. Only specialists who have met independent international research criteria are listed.
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